Doing Good - COG

What is the Culture of Good?

There’s no better feeling than to find your calling in life and to be able to share it with others. This is why we are so passionate about helping other organizations unleash their souls and discover ways to connect every employee’s and customer’s purpose to a larger common cause.

Culture of Good is a culture change resulting from a deep-seated desire to do more good in the world.

What began as a movement at TCC, with 3,000 employees and 800 wireless retail locations across the United States, to do good by including employees and customers has grown into its own company to teach others to build their own Culture of Good.

Four years and millions of donated items, volunteer hours and dollars later, our employees are bringing their souls to work every single day. They make an impact beyond the four walls of our stores. They do more than serve our customers. They want to serve the communities in which we conduct business.

Together, we are impacting our business and communities in remarkable ways. And, we realized that we could build business by doing good.

Now we want to help other organizations engage the hearts of their employees and customers to be passionate about making the changes they wish to see in the world.

Who is on the team?

Scott Moorehead

Scott Moorehead

Scott Moorehead is the Co-founder of Culture of Good, Inc. and CEO of Round Room, TCC, and Redux.

Scott is a recognized thought leader and subject matter expert in what it takes to create and develop purposeful for-profit organizations that abide by the philosophy of doing well by doing good.

Under Scott’s direction as CEO, TCC has grown from annual revenues of $135 Million to over $1 Billion. TCC was named to the Inc. 500/5000 list of the nation’s fastest growing private companies for four consecutive years. TCC has maintained a position in the rankings of the Hire Power Awards from Inc. Magazine as one of the country’s top job creators. On top of this, Scott has been named to several different 40 under 40 notable executive lists, including the Indianapolis Business Journal and Dealerscope Consumer Electronics Executives.

Scott’s involvement inside the philanthropic world revolves around several organizations. He co-founded The Moorehead Family Foundation, which to date has given away nearly $2 Million. He also founded Culture of Good, Inc. as the first certified Benefit Corporation (B-Corp) in the State of Indiana.

Ryan McCarty

As the former director of customer and employee relations at TCC, the largest Verizon Authorized Retailer in the nation, Ryan McCarty is no stranger to empowering employees through a powerful cultural movement.

Under Ryan’s guidance through TCC’s “Culture of Good,” which enables others to do good in their communities for the value of the investment rather than the return on investment, TCC donated $1 million to Riley Hospital for Children; provided 250,000 backpacks full of school supplies to children; gave away supply packs to 5,000 teachers; and contributed $100,000 in grants to organizations focused on improving the environment.

Ryan created Culture of Good, Inc. to inspire other businesses to create truly altruistic programs that make the world a better place.

Ryan believes in order for a company’s Culture of Good to be successful and meaningful, giving back must be engrained in the foundation of its core values. Through Culture of Good, Inc. Ryan helps other organizations engage the hearts of their employees and empower them to make the changes they wish to see in their communities.

  • Peter Winick
    Peter Winick Chief Operating Officer

    Peter Winick has a passion for helping other companies instill a Culture of Good. He has a seasoned perspective that enables him to craft the perfect solution for each company every time. He is a maestro of results driven by practical strategy and focused execution. He expertly leverages twenty years’ experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more. Peter works tirelessly to understand our clients’ precise needs, then creates a blended solution that fits like a glove.

  • Bill Sherman
    Bill Sherman Practice Leader

    Bill Sherman leads the Culture of Good consulting, training and organizational change practice areas. He helps organizations understand their current engagement situation as it relates to their employees, customers and cause. He then builds strategically-targeted solutions to implement Culture of Good. Bill has guided many of the world’s most recognizable brands through complex organizational change. His past challenges for global brands have included strategic reengineering of people and processes, organizational culture and performance management and system realignment.

  • Lonnie Harmon
    Lonnie Harmon Implementation Manager

    Lonnie Harmon has a depth and breadth of experience in training and organizational change at organizations of all sizes and cultures. He can assist you with managing a Culture of Good rollout at a company of 50 or 5000. Following a notable career at a Fortune 100 company, he founded his own company providing innovative training to companies as diverse as DHL, Merck, Wells Fargo, and Harley-Davidson. Regardless of your industry, your culture, or your challenges, Lonnie has the passion and the patience to help you build a Culture of Good.

  • Evan Gilmore
    Evan Gilmore Marketing Communications

    Whenever a change is made in an organization, communications are paramount. Employees want and need to know what’s going on. Evan has worked with companies, non-profits, and schools across the country to design and maintain marcomm solutions for promotional, educational and business needs. Evan integrates emerging technology and education to lay the groundwork for and continued communication support of our Culture of Good implementation engagements.

Company Profile

Scott Moorehead, the CEO of TCC Verizon, hired Ryan McCarty to help create a Culture of Good for the largest Verizon Authorized Retailer’s 3,000 employees at 800 stores across the U.S. What the duo began as a powerful movement—in which employees have done everything from dressing up as superheroes for a children’s hospital to distributing hundreds of thousands of backpacks for kids—has grown into a business teaching other companies that inspired employees ignite positive change in the world and impact your bottom line – positively.
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