Build a Culture of Good


Companies spend billions trying to boost employee engagement: that elusive, idealized condition in which workers are “in the zone,” to borrow a phrase from sports. When people are engaged, they are committed, interested, active, productive—in short, they care.


As an executive coach and a business educator, I have spent years grappling with why this idea is so hard to instill in some people. To put it simply: how do you get people to care? In Build a Culture of Good, Scott and Ryan show how a philanthropic mission that is deeply connected to every facet of the organization is good for customers, employees, and the community. I find this approach compelling for many reasons—not least because it offers a new perspective on how to motivate and engage employees.

-Excerpt from Marshall Goldsmith
Executive coach, business educator, and New York Times bestselling author,
ranked no. 1 leadership thinker in the world by Thinkers50

Look Who’s Talking About Us!

  • I LOVE THIS BOOK! If you want to do more good in the world, read this book. If you want your company to do more good in the world, READ THIS BOOK! The world needs us all to make the world a better place. This book will help us all do exactly that.

    Chester Elton New York Times bestselling author of All In and What Motivates Me
  • I’ve never seen two men who are more giving, selfless, and caring than Ryan McCarty and Scott Moorehead. The powerful duo has worked for years to make the Culture of Good something that others can identify and practice within their own companies. This book tells the story of not only a growing business but also the journey to build and foster a genuine culture of good in a workplace.

    Crystal Kadikia Modern Workplace and Millennial Expert, Keynote Speaker & Author | Two-Time TEDx Speaker | Power 30 Under 30
  • Build a Culture of Good is more than a book. It’s the story of how Scott Moorehead and Ryan McCarty set out to create a foundation where employees had permission to care about their customers, their communities, and each other. The lessons contained in the book will help any organization that cares about its people and its purpose to learn how to make a positive difference in the world. Compelling as well as entertaining, Build a Culture of Good is a book for anyone who dares to challenge the status quo as a means of ensuring a better tomorrow.

    John Baldoni Global Chair, Leadership Development, N2Growth Inc. Top 50 Leadership Expert and author of more than a dozen books on leadership
  • Build a Culture of Good is a book for our times. It provides proof and a reminder that income and impact need not be mutually exclusive. Highly recommended.

    Rajesh Setty Cofounder of Audvisor, author of Gratitude and a dozen other books
  • What Ryan and Scott have done for TCC through the Culture of Good is simply outstanding: they have unlocked one of the key tenets of employee loyalty, tapping their desire to help others and be of service. One of the qualities of being a Small Giant is giving back to the community, not just because it is the right thing to do but because it is also good for the business. Establishing a sustainable community program is no easy task, and Ryan and Scott have done just that with the Culture of Good. If you have the opportunity to learn how they do it, run; don’t walk. That’s why their book Build a Culture of Good is so incredible—it teaches you how you can create your own Cultures of Good within your companies.

    Paul Spiegelman CEO of Small Giants Community
  • Congratulations to TCC. They’ve been honored with Stevie Awards, and now they tell their inspiring story in this moving book.

    Michael Gallagher President of the Stevie Awards
  • The tools and insights Scott and Ryan share in their book are visionary. Just as with TCC, Riley Children’s Foundation is “For the Kids.” Not only does TCC raise the bar for corporate philanthropy but also it is an innovator in delivering the importance and value behind the commitment to making a difference to the members of the community, its customers, and its team members.

    Kevin O'Keefe President and CEO, Riley Children's Foundation
  • Build a Culture of Good points out an often-overlooked truth about employee engagement: it is less about what workers get and more about what they give. Scott’s and Ryan’s movement to make worthy causes integral to organizational culture is sure to inspire Millennials—and anyone else who wants work to be a source of meaning and purpose.

    Marshal Goldsmith Executive coach, business educator and New York Times bestselling author, ranked the number one leadership thinker in the world by Thinkers50
  • Scott’s and Ryan’s perspective on discovering, and connecting to, your passion has truly made a difference in how I approach my work. Their guidance on understanding your WHAT and your WHY has made me a more fulfilled, productive employee and a happier, more insightful person.

    Megan Madia Manager, Donor Relations, Riley Children’s Foundation
  • Build a Culture of Good hits all the right notes. It shares the lessons learned during their process to bring a culture of good into their workforce. It also inspires the reader to do the same.

    Erica Dhawan CEO of Cotential and coauthor of Get Big Things Done
  • All businesses need to “Build a Culture of Good.” In today’s turbulent world nothing matters more than embracing a culture of social conscience in your workplace and community. This book captures the story of a growing business that genuinely cares about the right things and enjoys success on all levels because of it. It is a moving read that will inspire change!

    Louis Efron Founder and CEO of Purpose Meets Execution and author of Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits and How to Find a Job, Career and Life You Love
  • This book demonstrates how the drive of some can impact the change to many. The storytelling of their ups and downs brought realism to their journey and provides a beneficial checklist for anyone who is looking to drive a benevolent movement such as this in his or her community or workplace.

    Ed Wallace Critically acclaimed author of The Relationship Engine and Business Relationships That Last
  • Build a Culture of Good is such a moving read. The premise was simple enough: find something that you, your organization, and your customers can support, and use it to transform your culture. But the impact of such a simple idea can be profound, transcending just the culture of an organization and creating a movement. Scott Moorehead and Ryan McCarty are open and honest about the ups and downs of their mission, providing a checklist for anyone wanting to create a “culture of good” within his or her own organization or community.

    Keith Ferrazzi Author of the no. 1 New York Times bestseller Who's Got Your Back and Never Eat Alone
  • Build a Culture of Good shares valuable lessons learned from the process of bringing a culture of good into the workforce … and inspires readers to do the same

    Chip Conley New York Times bestselling author of Emotional Equations, Airbnb Head of Global Hospitality and Strategy
  • It’s so easy to get wrapped up in the day-to-day tactics of building a company and lose sight of what really matters: CULTURE. Through witty stories and years of research, Moorehead and McCarty unlock the secrets to what motivates employees and makes them want to do good, meaningful work.

    Lisa Bodell CEO of futurethink and author of Why Simple Wins
  • Authenticity is a hallmark of a good brand, and the Culture of Good teaches corporations how to create genuine social initiatives and foster a sense of involvement throughout all levels of the organization.

    Martin Lindstrom Author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
  • There are books written about connecting with your “why.” But this book is about something bigger—“why not?” Why not go beyond corporate profits? Why not go beyond a single corporate cause? Why not get everyone involved in making a difference at a personal level? Read this book and you will rethink the purpose of an organization. Why not get it now?!

    Stephen Shapiro Author of Best Practices Are Stupid
  • This book tells the compelling story of a growing business and the journey to create a culture of good at work, which spills over to enhance employees’ lives beyond work. If you have ever wanted to broaden the social conscience in your workplace and your community, Build a Culture of Good will be an invaluable resource.

    Stew Friedman Wharton professor, author of Total Leadership and Leading the Life You Want
  • Culture is a conversation, led by leaders, about “how we do things right.”  Build a Culture of Good will show you how to begin, shape, and drive that conversation—and create a world-class organization

    Tim Sanders Author of Love Is the Killer App: How to Win Business and Influence Friends
  • Does it matter to you if you leave the world better than you found it? Well, if not, then “Wake up and smell the Millennials!” And then help them do it by giving every Millennial you know a copy of Build a Culture of Good. Do that and they'll leave the world better than they found it and so will you. So just do it!

    Dr. Mark Goulston
  • Build a Culture of Good is a perfect example of how a company uses compassionate capitalism to truly make an impact on its employees, customers, and bottom line. It’s a hugely inspirational read, and I found it authentic, heartfelt, entertaining … and really Good!

    Waldo Waldman Author of the New York Times and Wall Street Journal bestseller Never Fly Solo

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Company Profile

Scott Moorehead, the CEO of TCC Verizon, hired Ryan McCarty to help create a Culture of Good for the largest Verizon Authorized Retailer’s 3,000 employees at 800 stores across the U.S. What the duo began as a powerful movement—in which employees have done everything from dressing up as superheroes for a children’s hospital to distributing hundreds of thousands of backpacks for kids—has grown into a business teaching other companies that inspired employees ignite positive change in the world and impact your bottom line – positively.
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