Leadership Growth & Community Impact

We are a consulting firm specializing in developing community impact programs for businesses and offering skill-building tailored for emerging leaders.

Success Story

 In 2013, TCC, a Verizon Authorized Retailer, realized that “business as usual” wasn’t enough. What began as a single backpack giveaway in Marion, IN, has since evolved into a deeply ingrained Culture of Good, now at the heart of TCC’s business principles.

This commitment to doing good has strengthened communities across the country and created a profound sense of purpose for TCC employees, with an impressive annual retention rate of 67%, far surpassing the retail industry average of 25%. The Culture of Good is consistently highlighted in employee feedback as a favorite aspect of the company.

Since its inception, TCC has donated over 1.3 million backpacks to students, provided school supplies to thousands of teachers, and helped hundreds of rescue animals find homes. Through their Community Grant program, TCC employees can support nonprofits they’re passionate about, with grants of up to $10,000 available four times a year. Since 2016, TCC has donated over $4.5 million through this program. In addition, it has given a $1.7 million mega grant in 2023 to seven Indianapolis-based nonprofits chosen by employees.

Our Beginnings

Culture of Good began 13 years ago as a bold idea between co-founders Ryan McCarty and Scott Moorehead. What started within the walls of TCC as a series of individual, team, and company-wide acts of volunteerism and philanthropy quickly grew into something far more powerful—a movement grounded in the belief that business can be more than profitable. It can be meaningful.

Ryan and Scott saw firsthand how organizations, regardless of size or industry, hold the power to create lasting impact in the communities they serve. They believed work shouldn’t be disconnected from purpose. And thousands of employees proved them right—eager to connect their everyday roles to a greater "why," aligning their jobs with personal passion to do good in the world.

From that belief, the Culture of Good was born. What followed was a transformation—not just for TCC, but for companies across the country. Culture of Good became a blueprint for how to weave purpose into the fabric of business strategy.

The results have been undeniable: organizations that lead with purpose experience deeper employee engagement, stronger customer loyalty, and a brand culture that attracts and retains top talent. Today, Culture of Good continues to champion this vision—empowering leaders to build companies that are not only good at what they do, but good for the world.

Meet Our Co-Founders