Leadership Growth & Community Impact

We are a consulting firm specializing in developing community impact programs for businesses and offering skill-building tailored for emerging leaders.

Success Story

In 2013, TCC, a Verizon Authorized Retailer, realized that “business as usual” wasn’t enough. What began as a single backpack giveaway in Marion, IN, has since evolved into a deeply ingrained Culture of Good, now at the heart of TCC’s business principles.

This commitment to doing good has strengthened communities across the country and created a profound sense of purpose for TCC employees, with an impressive annual retention rate of 67%, far surpassing the retail industry average of 25%. The Culture of Good is consistently highlighted in employee feedback as a favorite aspect of the company.

Since its inception, TCC has donated over 1.3 million backpacks to students, provided school supplies to thousands of teachers, and helped hundreds of rescue animals find homes. Through their Community Grant program, TCC employees can support nonprofits they’re passionate about, with grants of up to $10,000 available four times a year. Since 2016, TCC has donated over $4.5 million through this program. In addition, it has given a $1.7 million mega grant in 2023 to seven Indianapolis-based nonprofits chosen by employees.

Our Beginnings

Culture of Good was founded by Ryan McCarty and Scott Moorehead with the belief that business could be about more than just profit—it could be a force for positive change. They recognized that companies, regardless of size, hold the unique power to create meaningful impact in their communities.

From this vision, Culture of Good emerged as a powerful movement, helping organizations weave purpose into their profit. The results have been undeniable: companies that align purpose with their business goals see increased employee engagement, stronger customer loyalty, and a magnetic appeal for top talent.