Be More Than Just Business—Be a Force for Good
By Ryan McCarty
In today’s world, businesses are expected to do more than deliver products or services—they are called to create meaningful impact. When your company’s mission and values are rooted in doing good, you don’t just benefit the community—you ignite extraordinary engagement and commitment from your team. Employees want to feel part of something bigger, and aligning your business with a greater purpose is the key to unlocking that potential.
A powerful example of this is Lippert, a 2024 Community Impact Award winner. Lippert has embraced the idea of using business as a force for good by empowering its employees to engage in their communities through volunteerism and outreach. Their commitment to social responsibility has not only created measurable impact but also fostered a deeply engaged and inspired workforce.
If you’re looking to shift your company’s approach and create a mission that inspires both your team and your community, here are three practical steps to help you get started:
1. Define Your Company’s “Why” and Make It Central
Take a step back and define why your business exists beyond profit. What change do you want to see in the world, and how can your company contribute? Once you have clarity, bake this purpose into every part of your organization—from your mission statement to daily operations. A clear "why" helps employees see the bigger picture and feel connected to a meaningful cause.
2. Empower Employees to Lead the Change
Give your team the tools, time, and resources to make a difference. Whether it’s paid volunteer hours, matching donations, or creating employee-driven impact initiatives, empowering your people shows them you trust and value their contributions. Employees who feel they are part of something impactful are more engaged and committed to your business.
3. Celebrate and Recognize Community Impact
Recognize and celebrate the efforts of your team in driving community impact. Programs like the 2025 Community Impact Awards provide the perfect opportunity to showcase your team’s contributions on a national stage. Just as Lippert’s recognition inspired others, your company’s efforts can set an example for businesses across industries. Recognition doesn’t just celebrate—it motivates your team to continue striving for excellence.
Becoming a force for good isn’t just about helping the community—it’s about inspiring your team, your customers, and even your industry to take action.
When your company goes beyond business to focus on impact, you create a ripple effect of positivity and purpose that drives engagement and long-term success.
Take the first step today. Apply for the 2025 Community Impact Awards and let’s celebrate the incredible work your team is doing to make the world a better place.
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